Saint Jaxie is a modern cafe in Malvern that serves great coffee and food with a smile and a positive message. Owner Jaxie spent his teenage years dreaming of opening his own cafe that was welcoming and driven by community spirit.

Jaxie engaged Hours After to bring his dream to life, by creating a brand identity that spoke to his passion for coffee, spending time with loved ones (including the furry kind!) and inspiring others.

To produce a playful, yet sophisticated, brand, we teamed bold blues and oranges with vivacious graphic marks. Luxe metallic highlights and a unique typeface complete the Saint Jaxie look – one that is very much at home in Melbourne’s café scene.

—

Photography by Jax Jia.