Little Rays Café is a social enterprise café in Melbourne’s Sunshine that focuses on promoting positive social change in the local community. Working with local organisations, Little Rays provides employment and training placements for disadvantaged youth, sources ethically sound products and supports environmental initiatives.

We worked closely with Little Ray’s founder, Alex, to design a ‘feel good’ brand identity that would ensure that customers walked away with a smile on their faces.

The result is an approachable and playful brand that’s a spirited reflection of the café’s name, location and social responsibility ethos.

—

Photography by Cameron Hart