Centre of Jewish Artists (COJA)
— Brand identity
— Website
— Social Media Assets
— Signage
— Posters
— Merchandise
Centre of Jewish Artists (COJA) gives a collective voice to Australian Jewish artists and art workers. Fostering established artistic talent and supporting emerging artists. The brief was to distinguish COJA as a professional organisation that celebrates the diversity within the Jewish community.
A contemporary logotype was crafted from linework coming together, referencing the Star of David and ornate forms found in Hebrew lettering. Setting itself apart from a community organisation, the brand uses a vibrant colour palette and a fluid gradient graphic, reflecting the moving spectrum of art and artists it supports.