In 2020, Bondi Feast and Bondi Winter Magic festivals joined forces to become Bondi Festival – an all-ages winter arts festival bringing families and culture vultures to Bondi Beach in winter.

The brief was to create an internationally recognised brand that would build on the success of the two original festivals, position Bondi Festival as an exciting destination event, and celebrate Bondi and its eclectic community.  

The result is a bright, engaging and flexible brand that connects with a wide audience. Sticker motifs sit alongside playful photography, a friendly typeface and a vibrant colour palette that’s derived from the local area.