Because the Night
— Brand Identity
— Environmental Design
— Signage
— Production Graphics
— Print Material
— Digital Assets
— Merchandise
Because the Night is a landmark production of unmissable storytelling from Malthouse Theatre. In this immersive theatre work, an entire world inspired by history and steeped in nostalgia was constructed for audiences to explore.
Having collaborated for seven years, Malthouse engaged us to brand their biggest ever production and produce a visual landscape that completely departs from the core company branding to reflect the new direction in programming.
The result is a moody and gritty brand identity that evokes the eerie, compelling and elaborately-designed world of this unique production.