Auspicious Arts Projects (AAP) is a not-for-profit organisation that provides independent artists with a secure and accessible framework to assist them with creative developments and producing work. 

In conjunction with their relocation to Melbourne’s culture hub, Collingwood Yards, we were tasked with helping them create a contemporary, yet approachable, type-based brand. 

To reflect their new surroundings, their growth and the creativity of their client base, we developed a dynamic logotype that extends, compresses and reshapes in a way that makes it easily adaptable to different applications.