Arts Gen is a socially engaged creative practice that supports the creative potential of communities from Melbourne’s West and North by helping them build agency and voice. 

We were approached to rebrand Arts Gen after having previously worked with Priya, the newly appointed General Manager, on a number of successful branding projects. The brief was to create an engaging, inclusive and accessible brand that spoke to the arts sector and younger client base. 

To support the new brand identity, we created a fun and flexible logomark, along with a suite of bold colours and clean collaged imagery. This enabled Arts Gen to be reintroduced to the community with a brand that feels youthful and energetic.