Melbourne Electronic Sound Studio (MESS) is an independent not-for-profit organisation dedicated to supporting the creation of all forms of electronic sound and music. In early 2021, MESS launched a fundraising campaign — GET MESSY — to expand their community, with every dollar raised matched by Creative Partnerships Australia’s Plus1 initiative.

We teamed up with MESS to create a campaign brand that would disrupt social feeds and grab the attention of everyday synth users, music lovers and more. 

Employing bold contemporary typography, a retro colour palette and graphic representations of synth faders, knobs and sound waves, it was a huge success, resulting in MESS exceeding their fundraising target.